If you want to become a better communicator, go back to what works.
That’s why, at Lyceum, we bring Aristotle’s teachings on Rhetoric back to modern day public speaking.
If we could teach all of our clients one thing it would be the power of Pathos, or, putting your audience in the right frame of mind. Many professionals concentrate on the numbers behind their ideas, the words they use, the credentials they bring to the table, and even the clothes they wear. While all of these aspects of communication are essential, so many communicators forget to connect with their audience.
By teaching our clients to incorporate Ethos, Pathos, and Logos into their presentations they have found success in sales, non-profit organizations, recruitment, and growing their own businesses.
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